Why The Marathon Mentality Can Help You Promote Your Business

Introverted entrepreneurs share their top self-promotion tips (part 1)

Fast and furious or slow and steady? It’s so easy for us to feel like there’s no choice but to do more — and do it faster — in our instant, on-demand world.

But that can be draining, especially for us introverts.

And it can lead to feeling overwhelmed. Burned out. Immobilised, even.

I know… because it’s a lesson I’ve had to learn first-hand.

Even as a little girl, I was driven to start my own business. Forget daydreaming about enchanted castles — I wanted a briefcase and my own payroll to follow in the footsteps of the person I most admired, my dad. So when I started out in earnest, my vision was clear. Like so many of the introverts I know, I’ve always been quietly ambitious (and just a bit of a perfectionist).

I had the highest expectations of myself and wanted to achieve success. Quickly.

But by taking on too many things — and giving in to that fast-and-furious mentality — I found myself gasping for air long before I reached the finish line.

The result? My health suffered. My family and relationships suffered. And my own sense of who I am suffered.

Until, that is, I realised the cliché really is true (as many successful, introverted business leaders shared with me too): It’s a marathon, not a sprint.

That shift in my thinking helped me restart, recharge and move forward in a more sustainable way that felt … well … comfortable and authentic.

And as a result, I had the energy to go farther than before.

There are more parallels than you might think between running a marathon and running (and marketing) your own business. (Granted, those of you who know me personally know a marathon isn’t on my long list of goals, but the analogy still holds true!) Here are a few keys.


Plan ahead, prepare and set goals


Not many people I know decide to run a marathon on a whim. (Ok, there might be a few of you out there who could do it without training … but not many!)

Usually deciding to run a marathon means lots of planning, preparation and goal setting. Which marathon is right for you? When and how will you train? Do you need a running partner? What’s your target time? How will you stay healthy and fit?

These questions apply to runners just as well as they apply to those of us who set out to quietly market our own business.

A clear goal and a clear plan — that’s the starting point, whether you’re in your runners toeing the start line or developing your business’ marketing plan.


Be realistic about your training regime (Hint: balance and rest are just as important!)


If you have run a marathon (or trained for any other gruelling physical task) then you know that rest days can be just as important as training days.

And guess what? I learned that the same thing applied to my self-promotion strategies. It’s so important to set aside some time to recharge rather than trying to go, go, go — especially when you’re someone who needs a bit of reflective alone time. (Yep, that’s me!)

Your training regime (or your self-promotion and marketing strategy in this case) needs to be balanced too. You need both endurance and strength to run a marathon, and both require some recovery time for your muscles. Same goes for being an introverted businesswoman; you need balance in the day-to-day approach to your larger goals.

For me, that meant prioritising what I value most — my kids and family — and making sure I made time in my schedule for the things that nourish and energise me.


Set your own pace


Of course, there’s a sense of competition if you’re in a throng of runners waiting to hear “go”. But here’s the thing: You’re really running your own race. Maybe you want to achieve a new personal best. Maybe you’re overcoming an injury and aiming to finish the marathon in good health, regardless of time. Maybe you just want to enjoy yourself and see what happens.

In other words, you don’t need to look around you to determine what you “should” be doing. Speed isn’t everything. Set out at a pace you can maintain — and feel good about — as you work your way towards your finish line.

As I learned, you’ll be far more likely to succeed when you aren’t sprinting out of the gates and comparing yourself to others.

And guess what?

Dozens of other introverted entrepreneurs who I spoke to agree on approaching self-promotion as a marathon, not a sprint.      


Embracing the marathon mentality and creating success on your terms


I reached out to highly successful, introverted entrepreneurs to get their top tips on self-promotion for introverts. And I was hardly surprised to discover that so many of them made the same point. (Yes, you know the one now — it’s a marathon, not a sprint!)

They may have reached the conclusion in different ways or for different reasons, but the main message was the same.

Take for instance Chris Guillebeau, who gave this valuable advice (knowing that we introverts are all too likely to get caught up in perfectionism and procrastination as we overthink and aim for excruciatingly high standards…):

“Focus on outcomes, not time commitments.”

Again, set a goal. Go at your own pace. Don’t worry about the other people running around you — they might be headed an entirely different direction anyway!

Val Nelson reminded me that the finish line isn’t everything either. It’s important to manage expectations and give yourself credit for positive signs of progress along the way. Val wisely said:

“Don’t expect immediate monetary results for all your marketing efforts, but do look for positive reactions in others and inside yourself.”

Think of it as a few thoughtful high-fives (or some much-needed Gatorade!) on your way through the course.

Michaela Chung echoed the idea of putting one foot in front of the other rather than hurrying along and ending up in a tangled, tired heap. Her advice for how to market yourself as an introvert included:

“Do one thing at a time. No one becomes an industry leader overnight. Start with one self-promotion strategy at a time.”

And, of course, once you start going, keep going. As Derek Sivers shared:

“You can move from mediocre to good in increments. The real gap is between doing nothing and doing something.”

In other words, get started.

When it comes to marketing your business as an introvert, remember that we’re all on our own track with our own finish line — and you’re the pacesetter.

Samantha Juraschka’s article on Medium makes a valuable point too: “You’re never really done.” The race is part of the bigger process. And once you run one marathon, achieve one goal, what do you do? Start preparing for the next challenge. You take that stamina you’ve built, those lessons you’ve learned, and apply them again.

And then again.

Going farther, achieving more, feeling more confident each time.


Get inspired with self-promotion tips and insights


Self-promotion can become easier with some training and practice, just like a marathon (note I said easier, not easy!). And, as the 39 introverted entrepreneurs I spoke to shared, you can do it in a way that feels authentic to who you are.

This is just the beginning. Get the guide to discover more best practices for promoting yourself the cozy way (and stay tuned here for more tips).

How to attract, engage and convert leads into paying clients in a way that honors your introverted energy

casey lightbody

Champion for introverted, sensitive women in business

I know it is MY mission to mission to empower women to start and scale successful, sustainable businesses so they can heal and lead the world. I’m known for my connection powers, my ability to make people feel seen and heard and for curating safe spaces to share.

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